International Project Management

Running research across international markets can be complex. Different languages, different fieldwork cultures, different data protection regimes, different panel providers, and often very different ideas about what a good questionnaire looks like. The logistics alone can derail a project before a single interview has been completed.

That's where we come in. Opinion42 acts as the central hub for international research projects — sourcing and managing in-country partners, coordinating translations, maintaining data quality, and keeping everything on track from a single point of contact in the UK. 

You deal with us. We deal with everything else.

What we manage

Sourcing and vetting in-country partners

We have established relationships with fieldwork providers across Europe, North America, and Asia — and we know how to find and evaluate the right partner for a new market when a project requires it. We apply our own quality standards to every partner we work with, not just the standards they claim to meet.

Questionnaire scripting and translation

We design surveys that travel well — questions that work across cultures, not just across languages. We work with professional translators who understand survey methodology, and we back-translate and sense-check everything before fieldwork begins. A question that reads correctly in Portuguese but means something different to a respondent in Lisbon than in São Paulo is still a bad question.

Fieldwork coordination and monitoring

Whether it's face-to-face interviewers in four European cities, an online panel study running simultaneously across six markets, or a mixed-mode project combining postal and web, we monitor progress centrally throughout. Issues are identified and dealt with in real time — not discovered in the data afterwards.

Centralised data management

Data from all markets flows back to us centrally. We handle coding, cleaning, weighting, and processing to a consistent standard across all markets, and deliver a single, clean, analysis-ready dataset — not a collection of country files that need to be harmonised before anyone can start work.

Client communication and reporting

We keep you updated throughout — on progress, on issues, on anything that might affect the timeline or the data. You don't need to chase multiple suppliers in multiple time zones; you have one point of contact who knows the whole picture.

Some of our recent international work

Copyright/ brand protection research in around 20 EU countries

We have run online and offline projects all over Europe with the results used in legal cases related to brand / logo protection. We can display logos and other media for online or offline surveys in this area.

Charity research — Australia, India, Philippines, Thailand

Coordinating online surveys in multiple languages, with some common content and some bespoke for specific countries. In India we focussed on a sample of 400 x 18-24 year olds, with the project in the other countries encompassing a nationally representative sample of 1,000 adults. These projects dealt with the sensitive subject of online safety, including child safety. 

UEFA Champions League Finals — Portugal and Germany

Fan zone intercept research at two major international sporting events, coordinated across two countries. Hundreds of interviews across two days at each event, with live data flowing back to the client throughout. Translations, data control, and quality management all handled centrally.

Customer research — France, China, USA

Coordinating face-to-face customer and retail research across markets as different as France, China, and the USA requires different approaches in each — different partner relationships, different regulatory considerations, different fieldwork norms. We manage all of it.

Who this is for

We work with insight agencies who need a reliable international coordination partner, and directly with organisations — brands, retailers, public sector bodies — who want to run research across markets without having to manage the complexity themselves.

If you have an international project in mind and aren't sure where to start, we're a good first call.

Get in touch

Tell us about your project and we'll come back to you quickly with a quote.

📧 rfq@opinion42.com | 📞 +44 (0)20 3603 1203 | 📱 +44 (0)7792 085815