Field/ CAPI
Face to face fieldwork
Using a network of 800 FTF interviewers around the UK, we can happily handle any size of project. Almost all our CAPI work is carried out on tablets allowing quality control to be ongoing throughout fieldwork. We are able to quickly identify anomalies and discuss with interviewers to understand the issues and / or rebrief to clarify the intent of the question wording. We can also make script amendments remotely e.g. to add precodes for common responses being picked up under other, or to react to unexpected results by adding a follow up question. Examples of our work can be found below.
London 2012: In the summer of 2012 we conducted the face to face venue research at the London Olympics, in partnership with Nielsen who were the official research providers. They ran all the online work, while we sent interviewers with iPads to each venue on the first day of events at each location. This was a high-pressure project and involved us investing in 120 iPads, Askia developing an app for us, 150 interviewers being accredited, and 85 interviewers working across 20 venues on the first day of the Games alone. Almost half of the project was on that first day, with interviewers working very tight, prescribed shifts, sometimes only an hour or two in length, and no room for second chances. Again, live online data was available through a portal we built for the purpose, and venues were given overnight reports for their meetings very early the following morning. Overall, we conducted something like 7,000 interviews at the Olympics and Paralympics
Retail: We managed a 45,000-interview project in the lead up to the Co-op's purchase of Somerfield - the results were used in the OFT submission. More recently we have been working regularly for other major supermarkets, mobile phone stores, and a range of other retailers.
Public Sector: Major market research projects include a 10,000-interview survey for the Glasgow Community Planning Partnership and a recent project comprising 3,000 in-home interviews in deprived areas of the UK. These projects required some lengthy sampling processes beyond standard door knocking, ensuring that the survey respondents truly reflected their neighbourhoods using a range of demographics.